M2M Group specialises in rapidly responding to market trends with innovative apparel and merchandise.
M2M Group is a dynamic holding company that oversees NAR, DMND, 2045, Lids, and NBA Stores. We lead the market in licensed merchandise solutions for high-performance brands and their discerning consumers.
Our mission is to identify cultural moments and bring products to market faster than anyone else in Australia. Our world-class technology and AI integration means we deliver premium quality, at local speed, with globally competitive pricing.
Our Unique Approach
At M2M Group, we follow a streamlined, end-to-end process designed to ensure efficiency and excellence at every stage. From initial concept to final product, our approach includes:
Insight & Ideation
Leveraging market insights and trend analysis to generate innovative ideas.
Production & Distribution
Rapidly producing and distributing high-quality licensed merchandise.
Design & Development
Crafting compelling designs and prototypes with cutting-edge technology.
Marketing & Launch:
Creating impactful marketing strategies to drive brand success.
Our integration with DMND for state-of-the-art screen printing and 2045 for AI-powered creative solutions ensures premium quality products delivered quickly and at competitive prices.
About us – What We Do
Our expertise in licensed merchandise for major sports leagues like the NBA, NFL, and AFL ensures every product meets the highest standards of quality and brand integrity.
Through our investment in the latest technology and vertical integration, including DMND and 2045, we deliver premium quality at local speeds and globally competitive pricing.
People We’ve worked with
M2M Group offers a comprehensive suite of services to bring your vision to life:
Trend Analysis
Identifying and leveraging the latest trends to inform product development.
Design Innovation
Creating visually appealing, premium market ready designs.
Rapid Prototyping
Developing and refining prototypes quickly and efficiently.
Agile Production
Ensuring high-quality production with fast turnaround times.
Strategic Marketing
Crafting and executing marketing strategies that resonate with your target audience.
Case Studies
SUCCESS STORIES
“Success is a team sport. At M2M Group, we share the ambition, the grind, and the excitement with our clients, creating remarkable results together. When our clients win – we win.
— Nick Auditore, Managing Director, M2M Group
Discover how M2M Group has helped brands achieve remarkable success:
AFL Premiership Product
As the siren sounded in 2023, the ink ran black and white overnight to ensure Collingwood fans had their merch the next day. M2M Group sold $3.5m worth of premiership apparel and secured the contract to do it again in 2024.
in sales for 2024
P!nk Tour 2024
With Pink’s 2045 Tour set to be her biggest ever, her management knew they could trust M2M Group to deliver. And deliver we did with 75,000 units designed, printed, tagged, bagged and delivered to locations based on realtime sales data over 7 days.
units created in 7 days
The Champion's Choice
When legends like Buddy, Dusty, and Pendles hit a milestone, M2M Group lets their fans wear the moment, celebrating the occasion in style. That’s because winners know they can trust M2M Group with their legacy.
increase in sales each drop
AFL Premiership Product
As the siren sounded in 2023, the ink ran black and white overnight to ensure Collingwood fans had their merch the next day. M2M Group sold $3.5m worth of premiership apparel and secured the contract to do it again in 2024.
P!nk's 2024 Tour
With P!nk’s Summer Carnival 2024 Tour set to be her biggest ever, her management knew they could trust M2M Group to deliver. And deliver we did with 75,000 units designed, printed, tagged, bagged and delivered to locations based on realtime sales data over 7 days.
The Champion's Choice
When legends like Buddy, Dusty, and Pendles hit a milestone, M2M Group lets their fans wear the moment, celebrating the occasion in style. That’s because winners know they can trust M2M Group with their legacy.
in sales for 2024
units created in 7 days
increase in sales each drop
OUR NETWORK
Nick Auditore Represents (NAR)
NAR is a dynamic licensing and retail management company that holds the exclusive Australian rights for leading brands such as Mitchell & Ness, Crep, NBA Stores, and Lids Stores. NAR specialises in rapidly responding to market trends with innovative apparel and merchandise.
DMND
Located in Melbourne, DMND is our state-of-the-art apparel decoration facility. DMND excels in producing localised products with a strong ‘moment to market’ capability, allowing us to deliver custom and culturally relevant apparel quickly and efficiently.
2045
2045 is a Naarm-based creative agency leveraging AI to amplify and extend creative potential. Our AI-powered operations free our talent to focus on delivering world-class strategy and creative, with semi-automatic execution ensuring efficiency and innovation in every project.
NBA Stores
NBA Stores in Australia offer fans an immersive shopping experience with a wide range of official NBA merchandise. From jerseys to memorabilia, our stores are designed to bring the excitement of the NBA closer to Australian fans.
NBA Stores
NBA Stores in Australia offer fans an immersive shopping experience with a wide range of official NBA merchandise. From jerseys to memorabilia, our stores are designed to bring the excitement of the NBA closer to Australian fans.
Lids Stores
Lids Stores are the go-to destination for headwear and sports apparel. Known for our extensive collection of caps, hats, and team gear, Lids Stores provide fans with high-quality products and the latest trends in sports fashion.
TNE
TNE is a story-first fashion brand using nostalgic codes from licences such as the NCAA to create fresh silhouettes featuring premium materials.
Contact
Work with Us
Ready to take your brand to the next level? Contact M2M Group to learn how we can help you capture and capitalise on every moment with high-quality licensed merchandise.
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